I am Ujala, a User Experience and Interaction Designer from Lahore, Pakistan having over seven years of experience designing digital products . In my career, I have helped shape some of the major and leading digital products of my country, namely Olaround — A Google funded project, and PakWheels — the largest automobile online portal in Pakistan.
I have worked in SCRUM/Agile environment where I have been part of large inter-disciplinary teams of product managers, developers, quality assurance engineers and even marketers and customer support executives. This has helped me develop a strong empathy not only for my customers but also for the people involved in the software development life cycle.
My penchant for learning about design has brought me back to school after several years of gap in my education and currently I am pursuing MS in Human Computer Interaction Design at Indiana University, Bloomington.